I had another random thought the other day that lead me down one of my deeper rabbit holes. Marketing, sales, political debate, any form of communications where someone is trying to persuade other people needs one main thing. Show business. To stand out above everyone else trying to tell a story, you need to have an element of showmanship. Sometimes it means editing media a little tighter, or spending a couple extra dollars to get the better voiceover artist.
Sometimes it's the staging, like a brochure printed on better paper, or going out of your way to get the good cookies from Whole Foods for the receptionist at that important client. (Seriously, their chocolate chip cookies are amazing!)
This guy gets it.
Do I really think you need to sing and dance? No. But you do have to strive for that extra level of polish, lights a little brighter, colors a little more vibrant than the next guy.
This brings us around to my one central message, Hire people who do this for a living. Money spent on getting the help you need to tell you story will give you a return on investment. Look for their track record, have they generated success in the past? Were they dominant in the ratings, or generated revenue? And the most important question, have they laid it all out there on a stage, or behind a mike, or in front of a camera? I'm not saying they have to be some award winning entertainer. They might even be one of the backstage folks, a sound guy, craft services even. They have to know what it means to get people to applaud, or laugh, or just listen.
And then they can tell your story.
No comments:
Post a Comment